Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

The term “integrated marketing” has been in the nomenclature of the advertising community for more than three decades now. The original idea of integrated marketing was to blur the lines that separate ...

Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use ...

To implement a digital marketing campaign you'll need the essentials: access to a computer, an internet connection and the ability to create appealing digital marketing content—including research or ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Digital marketing agencies are at the forefront of the game as much as how brands engage the consumer. Since the emergence of Social Media platforms as a marketing tool, and the ever-constant growth ...

If you go to your favorite diner and the server offers to get you your regular, you've just been the happy target of one-to-one marketing. Today, one-to-one marketing is becoming the norm in ...

In the previous installments of this series, I discussed the idea of relevance in direct digital marketing and focused on four of the five keys to achieving a relevance-centered approach. I discussed ...

Marketing is all about reaching your target audience at the right place and at the right time. With more than 4.8 billion people using the internet today, internet marketing is one of the easiest and ...