What marketing tactics offer the best return on investment in 2026?
In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...
David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...
Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...
In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...
Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...
A new consumer survey and strategic industry data analysis conducted byVericast illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to ...
Digital advertising gets most of the attention these days, but physical mail is quietly making a comeback among local ...
DMNews.com, October 7, 2004 , Thursday, October 7, 2004 12 AM Seventy-six percent of adult consumers read direct mail advertising, according to the Vertis Customer Focus: Direct Marketing 2005 survey, ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results