Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing ...

We're in the Digital Age, and marketers and marketing today rely heavily on digital channels to reach prospects and customers. But are digital channels alone enough to achieve the goals of B2B ...

Want to get your business-to-business prospect’s attention? Done the right way, good old-fashioned direct mail can be a key part of your strategy. Chief Marketer talked with Michele Fitzpatrick, vice ...

In a recent article at Chief Marketer, Beth Negus Viveiros argues that leaving direct mail out of your B2B marketing mix might be a big mistake—even in the digital age. "Done the right way, good ...

Simon Hinks of PMA provides a business case for using a postage stamp for your marketing, rather than just pressing send. Most businesses are using digital channels for their marketing because it’s ...

Unlike the large volume consumer campaigns of yesteryear, today’s DM is usually high-value, low volume and precisely targeted to maximise ROI. Used in tandem with supporting digital media, the novelty ...

B2B marketers whose customers are showing signs of digital fatigue might take a look at an older medium: direct mail. Many brands apparently are: 54% have increased their direct mail spend this year, ...

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...

Omni Online Strategies, a leading cold Email marketing agency, unveils its 2025 B2B strategies, including Unified Direct-Mail & Email Outreach, personalized cold email campaigns, and retargeting ads.