NESTDirect, the direct-mail program for home-based retailers who are members of the Network of Entrepreneurs Selling Travel, has gone virtual. A new CRM tool enables agents to control and manage their ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Fingerhut Direct has mailed two 100,000-piece efforts for a jewelry continuity program. The mailing, which was sent out Nov. 1, is the first since the company was restarted after being closed by its ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

In today’s world, email inboxes are exploding with blasts and social media alerts. Just think about the dozens of promotional emails you delete each day. That’s a big reason direct mail services can ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...