Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

A direct mail campaign proves to be a powerful lead generator for small businesses, delivering measurable returns in an age dominated by digital noise. With carefully crafted messages and targeted ...

CPA financial advisers who market their services have had to find new ways to target clients ever since the national telemarketer “do not call” list took effect in 2003. Direct mail offers them one ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

The one-month campaign targets expatriates and 'Westernised Chinese' who frequent the newer and larger stores the chain has introduced in recent months. These stores carry a wider range of foreign ...