Apple made it possible to dynamically insert ads in live streaming video podcasts, allowing creators to control content and monetize the video stream using its HTTP Live Streaming (HLS) technology.

Compared to other digital audio content, podcast advertising has unique measurement challenges. But the medium is growing quickly. Edison Research claims nearly 46 million Americans, or 15-17% of the ...

PRINCETON, N.J.—Triveni Digital and Brazilian technology provider Mirakulo are collaborating on developing a dynamic ad insertion delivery system for the ATSC 3.0 and Brazilian TV 3.0 (DTV+) ...

STAINES-UPON-THAMES, U.K.—Yospace will feature its ability to scale its dynamic ad insertion solution for major global events at IBC 2024, Sept. 13-16, at the RAI Amsterdam Convention Center. The ...

Relevant Digital has launched Dynamic Placement Insertion, a new feature within Relevant Yield that automatically inserts ...

Traditional linear ads can now be substituted with internet-based personalized advertising — at least in a world where NEXTGEN TV powered by ATSC 3.0 and in a future Brazilian marketplace. That’s the ...

FreeWheel will programmatically enable Tubi, and the entire One FOX portfolio, by serving as the company’s primary monetization engine. This agreement includes a proprietary integration between FOX’s ...

VICTORIA, British Columbia & NEW YORK--(BUSINESS WIRE)--Vecima Networks Inc. (TSX: VCM) and Cadent, the largest independent platform for advanced TV advertising, today announced the integration of ...

VICTORIA, British Columbia--(BUSINESS WIRE)--Vecima Networks Inc. (TSX: VCM) today announced its successful completion of initial linear parity ad insertion for Hotwire Communications, a premier ...

Fox Corporation, thanks to a newly expanded partnership with ad insertion firm FreeWheel, is expanding its dynamic ad insertion capabilities and rolling out new co-developed targeting technology.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku On A Roll Roku announced a beta program for dynamic linear ad insertion (DLA). Dynamic ad insertion (DAI) was one ...