With its announcement last week that it is moving from print to digital catalogues beginning with its fall list, HarperCollins became the first major trade house to abandon print catalogues in favor ...
Determining which channel drove the sale is key to continued multichannel success Like true love, multichannel marketing is a wonderful thing. Multiple distribution channels enable customers to shop ...
Federal-Mogul Corp. has launched its next-generation electronic catalog at www.fme-cat.com. Available 24/7, the interactive new eCatalog features a user-friendly interface, expanded functionality and ...
Brake products from Abex and Wagner have been added to the online electronic catalog from Federal-Mogul. The free catalog, located at www.FMe-cat.com, features an easy-to-use interface that allows ...