Socialmedia, which offer a marketplace for applications on Facebook to promote themselves by bidding for links, has raised half a million dollars. The funding for the Mill Valley, Calif. company comes ...

Facebook ads have just begun showing up alongside game content on Zynga.com, TechCrunch reports. This marks the first instance of Facebook "ads" showing up outside of the social network itself, though ...

Marketers woke up Sunday to find the social media giant's ad system was eating up their entire budgets. Meta briefly stopped serving ads on part of its network. Reading time 4 minutes Facebook’s ...

There’s been a lot of talk about about how a Facebook Exchange or a Facebook ad network will benefit buy-side interests looking for reach, frequency and better performance. But, what about publishers ...

SAN FRANCISCO (Reuters) - Facebook Inc said on Wednesday that it is displaying ads from a small group of marketers on other companies' smartphone apps, the latest sign that the world's No. 1 online ...

Most mobile user acquisition (UA) managers, like the ones who work at LA-based mobile game studio Jam City, are highly analytical creatures whose job is to dig into the data, analyze ad spend and ...

Zynga, an emerging empire of third party gaming applications on Facebook, announced a new ad network for developers a couple of weeks ago — and crossed swords with rival gaming company Social Gaming ...

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...

When it comes to advertising on mobile devices, Google dominates, with Facebook playing second fiddle while everyone else holds market shares smaller than 4%. When you take out Google's mobile search ...

In its goal to monetize its massive store of users’ personal information, Facebook will be rolling out a mobile ad network aiming to delivery highly-targeted custom ads via mobile apps.