The projected ad spending means that 2026 will look more like a presidential election year than a midterm cycle.

U.S. President Donald Trump signed a memorandum on Tuesday that aims to crack down on direct-to-consumer prescription drug ads on television and social media platforms, potentially disrupting billions ...

During the peak of the streaming wars, it felt like ads on TV might be going away. Companies like Netflix Inc. had bet that subscription fees alone would be enough to sustain them, and viewers seemed ...