Puma had one big goal for its New York Fashion Week show — positivity. “The war, inflation, energy crisis, the China situation, inventory is an issue, people are afraid of markdowns — there’s a lot of ...

Built for the everyday runner who is serious about getting faster, the Deviate NITRO 4 introduces an evolved NITROFOAM ...

This article on Puma's fashion Web3 strategy is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker ...

If there's one thing we know about athleisure brand Puma, it's that they know how to pull off a good collaboration. Following its successful partnerships with artists such as Dua Lipa, Puma is once ...

PUMA and Nipsey Hussle’s The Marathon Clothing (TMC) have extended their long-term partnership for two new collections. PUMA and TMC first partnered for their debut collection in 2019 and have since ...

With trailblazing celebrity costume designer June Ambrose as women's basketball creative director, Puma returned to the New York Fashion Week scene. Aptly titled "Futrograde," the brand presented an ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Sports company PUMA has appointed Nadia Kokni as Vice President, Global Brand Marketing, effective January 1, 2026. Nadia ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA is the most sustainable brand in the industry according to the latest ranking by publication Business of Fashion, which ranked the 30 ...