Fast-food giants McDonald's, Burger King and Wendy's spark a viral “CEO taste test” trend as executives film themselves ...

A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.

"Don't stop with the burgers, make the CEO of Ticketmaster try to buy concert tickets on his own website," one person wrote ...

Multiple fast food chains have joined in on the "burger war" following the viral taste test of McDonald's CEO Chris ...

They’ve got all-beef. With the cost of fast food soaring and competition for the shrinking consumer dollar heating up, ...

A&W Canada posted probably the most pointed parody video of all.

After McDonald’s CEO Christopher Kempczinski went viral for his Big Arch taste test, other fast food presidents decided to join in on the fun.

McDonald's CEO Chris Kempczinski's video of himself tasting the chain's new Big Arch burger sparked a humorous rivalry on social media, with Burger King, Wendy's and A&W responding with their own ...

Social media had some thoughts on a new video showing the CEO of McDonald's trying the fast food giant's newest burger.

People called the burger boss's taste-test video "dystopian" and wondered if he was an “alien” encountering fast food for the first time.