Fitting golfers to clubs has changed immensely over the years, and yet it hasn’t. This could be the next step.

Question: I don’t think fitting works. I’ve got a driver I’ve had for a dog’s age, and I’ve been for a couple of driver fittings and they haven’t shown me they can beat it. I thought the new stuff was ...

Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

As stores across the nation started reopening amid the coronavirus pandemic, many opened without fitting rooms. While some retailers have started to reopen their dressing rooms in select locations – ...