With new rules on food and drink ads incoming, Mike Craddock at NewGen explains how to make sure your marketing is HFSS-compliant, while still hitting the mark. Come October, the HFSS (high fat, salt, ...
The Food Standards Agency (FSA) publishes a nutrient profiling model to differentiate unhealthy foods. It’s intended to help Ofcom improve the balance of advertising to children. At the time, 80% of ...
Despite last-minute rumours to the contrary, the HFSS rules are now live. It’s been a right upheaval. Are you up to speed? When Boris Johnson first announced a crackdown on unhealthy ‘HFSS’ food and ...
Restrictions on the advertising of foods high in fat, salt or sugar (HFSS) have long been on the table. Yesterday (12 September), the government confirmed the restrictions on TV and online advertising ...
Food and drink makers have long been preparing for the UK’s incoming promotions ban on products high in fat, sugar or salt (HFSS). And now, it’s being ditched. Greenlight for junk food buy-one-get-one ...
New rules coming into play today (1 October), will drastically change how many of the UK’s biggest brands can advertise on TV and online, and could have far-reaching impact on media choices, ...
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