From content marketing and curation to advertorials and infographics, there’s no denying the digital industry loves a good buzzword (particularly when it comes to online marketing) and during their ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. The lure (and lore) of internet riches is intoxicating.

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Influencer marketing is ...

Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI The FTC may have delivered a few ...

Influencer marketing has become an integral part of modern brand strategies. Its ability to reach target audiences authentically and effectively through trusted voices has proven invaluable. Despite ...

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

Using AI, Devotion scales creator identification, outreach and relationship management for a new era of influencer marketing. “Brands are going to have to work with creators at scale, and they’re ...

At the first session of the Kellogg School of Management’s Influencer Marketing course Fall Quarter, an influencer self-dubbed as “the Vagina Whisperer” arrived as the guest speaker. The Vagina ...

The cost of hiring an influencer to post about your brand can vary widely—quotes range everywhere from a couple hundred dollars to six figures, according to marketers and business owners. But the ...

The internet has changed the way fame works. What used to require years of networking and gatekeeping by major studios can now happen with one viral video, a catchy TikTok dance, or an unfiltered ...

Are social media influencers still a good investment for SMEs in 2026? Influencer marketing expert Anna Porter answers your ...