While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary. With Facebook being around longer, having more data, and more ad placements compared ...

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital ...

Like most social media apps designed to help you discover new things, Instagram has an algorithm that primarily relies on your browsing activity to ensure that you mostly see posts the pique your ...

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a ...

Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach. Meta is expanding Reels ads to Instagram, previously exclusive to ...

Meta, which owns Facebook and Instagram, said it will start releasing details in July about the demographics and interests of audiences who are targeted with ads that run on its two primary social ...

Facebook and Instagram keep a list of topics they think interest you in your Meta Accounts Center. These topics, like brands and sports, are used to serve you ads Meta thinks you'll find relevant.

Instagram is testing a new feature that would make it impossible for users to skip an ad. And it may just be the way some Instagram-obsessed users solve their addiction. Instagram confirmed to ...

Meta's quarterly revenue dipped for the first time ever in the second quarter. It's looking to make those numbers go back up and keep smiles on investors' faces. One of the strategies it's employing ...

Shirlene Tsang was working as a digital marketer when she launched her jewelry business in 2019. She and her cofounder sold ready-made stock to minimize risk as they grew their brand. Here's how Tsang ...