If you'd asked me before COVID whether I'd be willing to do a twenty-day ice bath challenge in an insulated tub in my garden at the beginning of the year, chances are high that I would have said yes ...

Natalie Reynolds participates in the USC #SpeakYourMIND Ice Bucket Challenge ; James Charles participates in the USC #SpeakYourMIND Ice Bucket Challenge. But like all trends come and go, it seemed as ...

The Ice Bucket Challenge is back. The challenge that splashed through social media in 2014 as people all over the world dumped buckets of ice water on their head to raise money and awareness for ALS ...

I still remember the cool rush of ice water splashing over my head in summer 2014, my body bracing itself for inevitable shivers. The original “ALS Ice Bucket Challenge” was inescapable — if you weren ...

A decade-old social media trend was broadly revived on TikTok this week, as users are challenging one another to dump an ice bucket on their head for mental health awareness, mirroring the original ...

The co-founders of Voomerang plunged into icy water in Times Square Friday. Former NFL tight end and four-time Super Bowl champ Rob Gronkowski and his girlfriend, Sports Illustrated Swimsuit model ...

Ice baths are like Marmite in the wellness world. Supporters swear by daily dips for a range of mental and physical health benefits, while naysayers claim the perks of cold water therapy are overhyped ...