Despite the rebranding at Meta – the company formerly known as Facebook – advertising options on Facebook and Instagram are expected to remain as we know them for the foreseeable future. One hopes ...

Despite sharing the same ad manager interface, performances on Facebook and Instagram vastly differ. Here's what it means for advertisers. Nowadays, a marketer will tell you the user demographics for ...

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. With more than 1.3 billion ...

When it comes to advertising your business, you no longer need months of planning and preparation to launch your campaigns. When I started my advertising and PR agency over 22 years ago, it took weeks ...

Meta added overlay ads to Instagram Reels, offering new ad placements to reach users with banner ads while they watch reels. The big picture. This move aligns with Meta’s ongoing strategy to monetize ...

We all have heard of that one business that is getting leads from Facebook and Instagram, but we have way more friends around us wasting their social media ad campaign budget without getting a good ...

Instagram has found a new place to display ads: at the end of your feed. The Facebook-owned app in 2018 introduced a feature that will alert users when they’ve scrolled through all the new content in ...

Male. 31. Obsessed with exercise. Chronic procrastinator. Fends off existential dread with music, alcohol and gadgets. That’s how I imagine Instagram’s advertising profile on me reads, cobbled ...