Apple believes that the ad industry’s objections to Safari's new Intelligent Tracking Prevention feature are overblown. “Ad tracking technology has become so pervasive that it is possible for ad ...

Apple's innovative Intelligent Tracking Prevention feature had some big flaws. Google’s security researchers unearthed some huge security vulnerabilities in Safari that let users’ online behavior to ...

One more cookie workaround bites the dust, in Safari at least. The latest iteration of Intelligent Tracking Prevention, ITP 2.3, is cracking down on localStorage and other tracking mechanisms that try ...

Apple’s war against online tracking continues. Four years after the iPhone maker targeted link-based tracking tactics with the April 2019 update to Safari’s Intelligent Tracking Prevention feature, ...

The company said it will expand use of its Intelligent Tracking Prevention (ITP) technology to stop the use of first-party cookies that stalk users around the web.

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