Lego designed its new interactive smart brick
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The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
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Not even a power button — Lego’s smart brick could breathe new life into popular sets
Lego just introduced a Smart Brick toy that opens up a whole new world of play possibilities for brickheads. But what is it?
The humble Lego brick is having a dramatic technological makeover that could transform how kids – and a fair few adults – ...
LEGO does not reinvent itself very often. It’s a toy company that has been iterating on the same idea for decades. It ...
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