This summer you can live like you’re in an Axe commercial when the brand sponsors a Hamptons nightclub for the entire summer. Will ladies be as irresistibly attracted to the club as they are to dudes ...
Ahead of the FIFA World Cup coming in summer 2026, men's fragrance line Axe has launched its new Axe x FIFA World Cup 26 Gift ...
As Cracker Barrel recently learned, moving away from what consumers want can turn a brand bland — unless that’s what a brand’s fans are clamoring for. Which is the case for a new rebrand by Axe, the ...
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