Kevin Durant and LeBron James are the two true legends of the big league, and both have played together for Team USA during ...

Barbie the Movie spurred a global cultural phenomenon for the Barbie brand, recontextualizing the Barbie universe, including Ken. Today, adults are the fastest-growing consumer segment of the toy ...

“Ken is Barbie’s longtime best friend and supporter,” said Krista Berger, senior vice president of Barbie and global head of dolls, Mattel, in a press release. “We are excited to bring fans a new ...

— -- The latest endorsement deal for one of the most marketable athletes in the world might surprise a few people: LeBron James is endorsing Kia. The Cleveland Cavaliers star signed a deal with ...

LeBron James once revealed that he made a desperate effort to sign Luka Doncic to Team LeBron before he joined Jordan Brand.

In an era where athletes are as much media powerhouses as they are sports icons, a new study from YouGov based on surveys of 1,500+ U.S. sports fans highlights just how influential individual players ...

LeBron James serves as the inspiration for Barbie’s first installment of the brand’s Kenbassador series, featuring a range of inspiring figures who’ve left an indelible impact on the culture. “As a ...

April 9 (UPI) --Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" becasue of his "positive impact on culture, style and community," ...