LeBron James and his battles with the Boston Celtics are arguably some of the most significant in his 23-year career, so it ...

The NBA Cup has returned, which means two things: competitive chaos and players pulling out sneakers that definitely weren’t sitting on anyone’s Foot Locker shelf. If there’s one guarantee in this ...

Some players show up early to get shots up. Others stretch, chat, or keep it low-key. Then there’s LeBron James, who sometimes treats warmups like a soft-launch runway show. One glance at his feet ...

This post contains affiliate links, where we may receive a percentage of any sale made from the links on this page. Prices and availability are accurate at the time of publication. Throughout his ...

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can ...

LeBron James debuted a new Nike colorway on his birthday as the Lakers fell to Detroit, adding another chapter to his ...

As we teased recently, the 20th signature shoe of All-NBA Los Angeles Lakers immortal LeBron James is scheduled to be released by Nike this fall. A fresh press statement from the iconic Beaverton, ...

Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...

LeBron James Inside the 'House of King James' Exhibit in Shanghai. Via Leander Gomez Echoes of “LBJ! LBJ! LBJ!” were ringing through the four-story shopping center in Chengdu, China, and the sound was ...

This post contains affiliate links, where we may receive a percentage of any sale made from the links on this page. Prices and availability are accurate at the time of publication. The Phoenix Suns ...

As he prepares to begin his record-breaking 23rd NBA season, LeBron James made a pit stop in China to kick off his upcoming Forever King Tour. While the all-new Nike LeBron 23 was the focal point of ...

As unveiled by Nike yesterday, the rollout of the LeBron 23 will reference 23 moments and storylines from the King's illustrious basketball career, spanning from his days playing for St. Vincent-St.