In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...

LeBron James is less than two months away from doing something that no player in the history of the NBA has ever done before. He is about to suit up for his 23rd season — his eighth with the Los ...

LeBron James and Nike have a special relationship, and one that's lasted from before he even entered the league. The story of how James chose to sign with the massive shoe brand is the stuff of NBA ...

LeBron James' agent, Rich Paul, revealed the reason behind Michael Jordan's shoe popularity that fans were unaware of.

Los Angeles Lakers superstar LeBron James is set to enter his 23rd NBA season, so it only makes sense that he is also preparing to launch his 23rd signature sneaker with Nike. The LeBron XXIII ...

The Los Angeles Lakers hosted their annual media day yesterday, and it comes as no surprise that all focus was on the oldest (and most accomplished) player in the NBA — LeBron James. Not only is James ...

Nike has used LeBron James' 23rd signature basketball shoe to highlight pivotal moments throughout his legendary career. So far, six of the 23 colorways have been released (not in chronological order) ...

After several teasers from LeBron James himself in the last few weeks, Nike has finally unveiled his LeBron 23 signature shoe. The King's Nike LeBron 23 will make its debut in the gold "Uncharted" ...