LeBron James' agent, Rich Paul, revealed the reason behind Michael Jordan's shoe popularity that fans were unaware of.

Nike has used LeBron James' 23rd signature basketball shoe to highlight pivotal moments throughout his legendary career. So far, six of the 23 colorways have been released (not in chronological order) ...

LeBron James doesn’t really do low-key birthdays. LeBron took the floor wearing a new Nike colorway built on his latest ...

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can ...

For more than two decades, LeBron James has been partnered with Nike. After being selected as the first overall pick of the 2003 NBA draft out of St. Vincent-St. Mary’s High School, 18-year-old James ...

Basketball's visual identity is being redefined by six star players and their signature sneaker lines. From LeBron James's ...

LeBron James and the Los Angeles Lakers were eliminated from the post-season by the Phoenix Suns last week in the first round. Although the Lakers are done, James still has a massive summer ahead when ...