Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

A new LeBron James Nike commercial has been released. It’s been dubbed “The Forever King.” The commercial celebrates LeBron’s incredible career as he is gearing up for his 23rd season. The thing is, ...

Many feel like LeBron James was trying too hard in his latest ad for Nike. On Monday, the apparel giant Nike announced the release of the Los Angeles Lakers star James’ latest signature sneaker for ...

The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a ...

LeBron James and Nike have a special relationship, and one that's lasted from before he even entered the league. The story of how James chose to sign with the massive shoe brand is the stuff of NBA ...

The Los Angeles Lakers star LeBron James has been in the spotlight throughout this offseason. After the disappointing early playoff exit, the speculations about James’ future started. Later, reports ...

LeBron James debuted a new Nike colorway on his birthday as the Lakers fell to Detroit, adding another chapter to his ...

LeBron James jokes he’s still beating Father Time as he continues elite play in his 23rd NBA season, days before turning 41.

Los Angeles Lakers forward LeBron James is ramping up the marketing for his 23rd signature basketball shoe. James toured China for Nike, debuted a new colorway on NBA Media Day, and even appeared on ...

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