What you will learn in this article Understand the three factors (relevance, distance, and prominence) that determine local ...

Review count and keywords in reviews are most important for gaining top spots. Proximity remains the most prevalent local search factor. This can vary by business sector. New data on over 3,000 Google ...

Google has updated its local ranking documentation and Tips to improve your local ranking on Google page. The new wording is shorter and has fewer details than the older version. A lot of the page was ...

Last month, a healthcare network CMO confidently told me they'd mastered their local content strategy. They ranked well in Google's local pack and saw steady traffic. I had to deliver uncomfortable ...

A newly released educational resource from Blue Interactive Agency provides an in-depth, research-driven analysis of “how businesses can adapt their local digital presence to evolving search and ...

Over the years, we have written that service areas are not used as a local ranking factor by Google Search. Well, the API leak document also implies this to be true. Claudia Tomina spotted this and ...

When a business appears in Google Maps, the listing you see is the end product of a much larger system. Behind it sits a canonical geographic entity assembled from multiple data sources, connected to ...