PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This startling fact is among the reasons why […] ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identity a brand under the ...

When it comes to logo design, experts in the field have plenty to suggest. Your logo, they say, should strive to be iconic, as well as distinctive, timeless, attractive, memorable, and the like. This ...

Zohran Mamdani’s mayoral campaign recently riffed on the New York Knicks logo, but it’s not the first to lean into brand ...

Subway, the world’s largest sandwich chain, revealed a bold update to its iconic logo, along with a powerful new symbol. Consumers will catch a glimpse of the new logo in ads airing August 5. This is ...

My background is working with very well-known brands. About five years ago, I founded an agency with the purpose of taking the tools that we'd developed over the years for big brands and applying them ...

It takes years of consistent messaging and visual representation to build an effective brand. Through these efforts, the College of Medicine has successfully established the brand Drexel University ...

EVANSVILLE – Brand new season, brand new logo. Unable to play last year because of the coronavirus pandemic, the Evansville Otters unveiled a collection of newly designed logos, giving them a fresh, ...

Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his ...

A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases, ...

Mikaela Shiffrin, the winningest alpine skier in history, is launching a new podcast and brand logo. "What's the Point with ...