On Sundays, designer Louise Fili likes to venture into her Manhattan office, pull out her visual diaries–albums of perfume labels, orange wrappers, photographs of street signs, she’s been making for ...

The Barrelman logo was the first identity used by the Brewers. It was first used by the original American Association Brewers in the 1940s.

It's safe to say that the '90s is having a moment, and if you were there you'll remember that the sitcom was TV royalty. Thanks to syndication (more on that later), TV branding was suddenly ...

The PyeongChang Winter Olympics may be over, but there’s already chatter about the next games. On Wednesday, Tokyo released the official mascots of the 2020 Summer Olympics: a pair of futuristic ...

A new season begins for WWE next week as the season premiere of Raw has been announced for USA Network on Monday, Sept. 30, and SmackDown will make its Fox debut on Friday, Oct. 4. And as WWE usually ...

For a diverse and growing field of 2020 Democratic contenders looking for a winning branding strategy, a lot is riding on the humble campaign logo. Subscribe to read this story ad-free Get unlimited ...

The question of which golf club has the best logo is subjective. It's one of golf’s great grill-room debates because there is no correct answer. Still, the best club logos all have the same effect as ...