M&C Saatchi was handed the £5m Lucozade advertising business in the UK four years ago. The decision saw Ogilvy, the incumbent on the business at the time, removed from Lucozade’s roster in the UK.
18 months after building an in-house creative team, Lucozade Ribena Suntory is ploughing the money saved from agency and production costs into previously under-explored areas of marketing. The shift ...
Watch the Lucozade Energy advert directed by former pro skateboarder Stacy Peralta M&C Saatchi Lucozade Energy is to return to TV advertising after an absence of six years with a new commercial ...
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