No, we haven't traveled back in time to April 1. We are, instead, looking to the future of gaming. E3 2019 is coming next week and gaming companies are revving up the marketing engine ahead of the big ...

We worked with Lynx to launch Fine Fragrance Lower Body Spray, a category-first body care product, into a Gen Z audience that did not yet recognize it had a need for it. The challenge was not to raise ...

Microsoft is expanding the Xbox brand in expected ways but a new announcement shows that the company is willing to step off the beaten path a bit, as well. Partnering up with Lynx, the company behind ...

The deodorant makers have issued advice to avoid being a sweaty Betty.