Sunday Night Baseball, Peacock and NBCUniversal
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Netflix, the world's largest streaming service, will air special baseball events that draw millions of viewers each year. These include the league's opening night exclusive and its Home Run Derby, where players compete to hit the most home runs. Media companies ESPN and NBCUniversal also have acquired rights to other MLB-related programmes.
Major League Baseball agreed to a three-year media rights contract with ESPN, NBCUniversal Media and Netflix that starts in 2026.
The three-year agreements were a direct result of ESPN opting out of the final three seasons of its contract in February.
Major League Baseball made official its new television deals with ESPN, NBC and Netflix on Wednesday. That deal had an impact on the San Francisco Giants.
The way fans watch baseball is about to drastically change, as Major League Baseball tears the Band-Aid off its distribution model and pivots toward a future where linear television and streaming coexist, even if it comes at a cost to both sports leagues and consumers.
NBC gets Sundays and Netflix gets the Home Run Derby as MLB reshapes how its games are distributed across the media landscape.
Rob Manfred said MLB will respond “fully and cooperatively” to an inquiry from a Senate committee that requested info regarding its gambling probes.