Soft swimbaits have become a mainstay in every serious fisherman’s tackle box in recent years. They are less expensive than their hardbait alternatives, are a lot more versatile and, most of all, ...

DIY fishing baits! Learn the angler's craft of creating your own effective soft plastic baits. Trump announces two new national holidays, including one on Veterans Day Medicaid Funding Reduction ...

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

When soft plastic worms hit the bass fishing scene years ago, the sport was changed forever. A bass fisherman's arsenal in the 1960s consisted of crankbaits, spinners and the newest bait sensation, ...

Bass anglers have thousands of bait choices at their disposal. Crankbaits, jigs and spinner-baits, not to mention the surface lures, but the soft plastic baits are perhaps the favorite. Soft plastic ...

As an avid outdoorsman with more than 17 years in the hunting and fishing retail industry, Brad Olson knows a thing or two about having fun and selling fun to others. So, when Olson, who worked at ...

Like many hobbies, fishing can be as complicated as we make it. Most trips can be successful with just a few hooks, some worms and a handful of trusty lures. But fishing also provides plenty of ...

Fisherman are always looking for that right lure, the one that will help them land the fish of a lifetime. During the past year or so, that urge has suddenly gotten more expensive with the sale of new ...

Soft plastic swimbaits played big in the Alabama Bass Trail 100 tournament fished last weekend at Lake Guntersville. The baits feature fin-like tails that cause the rear of the lure to wobble as the ...