Every month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world, visiting the same social ...

Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting ...

Research from HubSpot notes that video-first marketing, audience personalization, and conversational engagement will remain core drivers of success for brands on Facebook in 2025. These trends are ...

Business pages on Facebook may soon have the ability to send marketing emails with a new set of tools that are currently being tested. The tools will allow small-to-medium sized businesses to upload ...

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In perhaps one of the few (only?) times that Twitter is grateful not to be the size and scale of Facebook, Inc., it announced this week that it “accidentally” shared user data with third-party ...

As a marketing executive with two decades of experience in developing both content and strategy, I know firsthand that personalization is key to successful marketing. By collecting and analyzing data ...