The appeal and success of the Marlboro Man cigarette ad campaigns spanned decades. Philip Morris understood that The West as a cultural backdrop, held great appeal to Americans. By tapping into the ...

As an art director and later an executive vice president for Chicago advertising agency Leo Burnett, Neil McBain worked with his share of models posing as the Marlboro cowboy. In a 16-page personal ...

While at least four of the men who portrayed the rugged, macho Marlboro Man over the years have died of smoking-related causes, according to the Los Angeles Times, Winfield never spoke out publicly ...