In the annals of mens grooming, going platinum blond is not the newest trend, but it is one of the most advanced. Once relegated to rebels and punks, the trend made a come back a few years ago among ...

All products featured on GQ are independently selected by GQ editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Learning how to bleach your ...

Two thirds of men are completely oblivious to the extensive beauty routine their other half goes through on a daily basis, a study has found. Among the pampering habits which escape men on a daily ...

I'm going to start by saying that, on the whole, I wouldn’t advise bleaching your hair at home. I've seen firsthand just how disastrous the results can be, and having interviewed many hairstylists ...

Pulling off platinum hair can be tricky, especially with all the hair horror stories on the internet about bleach damage. Maybe you've already gone blonde and are now feeling the not-so-fun side ...

Hair bleach often gets a bad reputation. And it’s not unwarranted. There’s an entire TikTok page dedicated to horror stories on bleaching hair at home. Some of these videos detail hair breaking off ...

Many men are now opting to dye their locks, choosing between bleached, pretty-much-platinum tones or technicolor hues. But coloring your hair can be costly and time-consuming, potentially even ...

Imagine this: you've followed every step of your typical at-home hair-dyeing routine to the letter, but this time your hair comes out an entirely different color than usual. Turns out, you picked up ...

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