Marketing, advertising, and communications processes have changed to strategically capitalize on an increasingly digitally transformed, technologically empowered, globally interconnected consumer, or ...

You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Seven industries, from pharma to finance, are turning to market modeling consulting to anticipate demand and guide strategy.

Citations: Tybout, Alice M., John Hauser. 1981. A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation. Journal of Marketing. (3)82-101.

Consumers are attracted to crowds in stores, but they are not likely to buy something from a crowded location, according to a new study in the Journal of Consumer Research. Authors Sam K. Hui (New ...

Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Research shows advanced models like ChatGPT, Claude and Gemini can act deceptively in lab tests. OpenAI insists it's a rarity.