Tourism marketing involves the strategic promotion and delivery of experiences rather than physical goods, requiring a blend of service orientation, destination branding and stakeholder coordination.

Film-induced tourism describes the phenomenon whereby cinematic or television portrayals of places prompt audiences to visit those locations. Through narrative framing, mise-en-scène and character ...

In Oban, on the west coast of Scotland, the twin industries of tourism and aquaculture are learning to coexist—and even thrive together. Coastal communities can face economic challenges due to the ...