Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard advertising around athletes themselves. Now the brand is moving back towards that ...

Fanatics is expanding its relationship with Nike, the latest step in the company’s push to become as prominent—and indispensable—in college sports apparel as it already is in the pros. Starting in mid ...

Nike shares have dropped significantly since 2021 due to a shift to online sales and increased competition, but college endorsements offer a path to recovery. NIL deals with college athletes and pros ...

College football season is almost here, and now you can rep your favorite school with every step thanks to the new Nike Pegasus 41 NCAA Collection, just launched at Fanatics. These limited edition ...

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Fanatics will be absorbing Nike’s college fan apparel manufacturing in an exclusive deal, the company told Yahoo Finance on Wednesday. According to some Wall Street analysts, the move could ...

If you’re a diehard college football fan, you’ve probably got the jersey, hoodie, hat and maybe even the socks and underwear of your favorite program. But, do you have sneakers to complete your outfit ...

As the college football season rapidly approaches, Nike has decided to mark the occasion with the massive "Week Zero" collection. The group consists of 13 colorways of the Nike Free TR 5.0 V6, each ...

Nike Basketball announced the signings of five well-recognized student athletes to NIL deals, including Bronny James -- the son of NBA star, and longtime Nike athlete, LeBron James -- on Monday. Also ...

How many fans and athletes have dreamed of one day obtaining a pair of player-exclusive shoes? One of the coolest perks of being an NCAA athlete is all of the free shoes and apparel that are not ...

The Oregon State Beavers are one of the featured teams in a brand new line of college football-themed sneakers released by Nike today, and this years’ edition is part of the wildly-popular Air Max ...