Los Angeles Lakers forward LeBron James debuted the Nike LeBron 23 "Honor the King" colorway before its release date.

As Los Angeles Lakers’ LeBron James enters another chapter of his legendary NBA career, the league’s all-time leading scorer also carries the longest standing signature sneaker line in sports today.

As unveiled by Nike yesterday, the rollout of the LeBron 23 will reference 23 moments and storylines from the King's illustrious basketball career, spanning from his days playing for St. Vincent-St.

Nike has been responsible for some of the most revolutionary footwear designs in history. From the iconic Air Force 1 — spotted on everyone from Jay-Z to your local barista — to Air Jordans, first ...

Many feel like LeBron James was trying too hard in his latest ad for Nike. On Monday, the apparel giant Nike announced the release of the Los Angeles Lakers star James’ latest signature sneaker for ...

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LeBron James Inside the 'House of King James' Exhibit in Shanghai. Via Leander Gomez Echoes of “LBJ! LBJ! LBJ!” were ringing through the four-story shopping center in Chengdu, China, and the sound was ...

This post contains affiliate links, where we may receive a percentage of any sale made from the links on this page. Prices and availability are accurate at the time of publication. Throughout his ...

LeBron James debuted a new Nike colorway on his birthday as the Lakers fell to Detroit, adding another chapter to his ...

Los Angeles Lakers forward LeBron James shows no signs of slowing down. However, the Nike LeBron sneaker line is in good hands for whenever the NBA's all-time leading scorer decides to retire. Bronny ...