Nike made sure the kid from Akron had the goods before the crown ever touched his head, equipping the future Hall of Famer ...

This post contains affiliate links, where we may receive a percentage of any sale made from the links on this page. Prices and availability are accurate at the time of publication. Throughout his ...

As Los Angeles Lakers forward LeBron James prepares for his unprecedented 23rd NBA season, he continues to defy the odds of age with his elite level of play on the court. But it would not be right if ...

Shai Gilgeous-Alexander debuted the Converse SHAI 001 'CLEAN SLATE.' This article was originally published on ...

LeBron James debuted a new Nike colorway on his birthday as the Lakers fell to Detroit, adding another chapter to his ...

As Los Angeles Lakers’ LeBron James enters another chapter of his legendary NBA career, the league’s all-time leading scorer also carries the longest standing signature sneaker line in sports today.

LeBron James and his battles with the Boston Celtics are arguably some of the most significant in his 23-year career, so it ...

For more than two decades, LeBron James has been partnered with Nike. After being selected as the first overall pick of the 2003 NBA draft out of St. Vincent-St. Mary’s High School, 18-year-old James ...

BEAVERTON, Ore. -- LeBron James had some business to take care of before rejoining the Cleveland Cavaliers for training camp. He was at Nike's corporate headquarters Tuesday for the unveiling of his ...

Nike Basketball unveiled a very dramatic hype video on Monday for the upcoming LeBron XXIII sneakers, with the Los Angeles Lakers star donning a crown and quite the scowl. While LeBron's signature ...

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can ...

LeBron James has built one of the most lucrative business profiles in sports. Since entering the NBA as the No. 1 pick in 2003, he parlayed on-court success into long-term commercial partnerships, ...