Emboldened by EE’s pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it’s toying ...

More than one UK network is weighing up whether to offer its customers mobile ad-blocking tools. After EE stepped forward over the weekend, O2 is doing the same through an interview with Business ...

UK mobile operator O2 has launched a Christmas TV advertising campaign to highlight the experiences of people affected by digital poverty at Christmas, and to raise awareness of the National Databank, ...

O2’s 4G service is “just around the corner.” The network has begun teasing extra-fast data as it heads towards a showdown with EE. O2 promises it will take the fight to EE, the UK’s first LTE network, ...

U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. “We are ...

Just a few days after Three announced it was going to block mobile ads at the network level, O2's CEO, Ronan Dunne, has spoken out against the practice. In an interview with Campaign at MWC, Dunne ...

O2 has revived its iconic ‘Walk Ad’, this time starring pop star Dua Lipa. In partnership with VCCP London, the campaign has been launched to celebrate exclusive O2 Priority access for the pop star’s ...

Correction: A previous version of this story stated the pilot program found conversion rates increased 123%. Converter rates are the correct metric and they improved by as much 123%. Brands and ...

Location-based advertising doesn’t seem to have reached a mass audience yet, but things may be changing. San Francisco startup Placecast just announced a deal that should bring its location-based ads ...

O2 wants to remind everyone that it’s the only major UK network not to charge customers extra for EU roaming when abroad. In the fun spot, viewers see various holidaymakers in a series of dramatic ...

Footage of the matchday atmosphere across four O2 venues will be captured and sent back to ITN studios in London via O2’s next-generation 5G network, where it will be shared as a live ad across the ...