President Donald Trump's continuously changing tariff policies have introduced "a tenor of uncertainty" going into this month's upfronts presentations, Paramount advertising president John Halley told ...

Woe to publishers that lose their live sports access. Just look at Paramount Global, which saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last ...

SHREVEPORT, La. (KTAL/KMSS) — Paramount is stepping into the advertising octagon, becoming the first major streamer to offer guaranteed, live programming ad placements during premium live sports ...

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; and those that are inclusive aren't talking about it. Comcast’s FreeWheel is ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...

JPMorgan analyst David Karnovsky maintained Paramount Global (NASDAQ:PARA) with an Underweight and lowered the price target from $11 to $10 on Wednesday. Last week, Karnovsky held fireside chats with ...

Prep time is over for Jay Askinasi. Paramount Skydance’s newly-installed chief revenue officer takes his role into the public sphere this week as the media conglomerate starts a series of “upfront” ...

Warner Bros. Discovery co-heads of sales Ryan Gould and Robert "Bobby" Voltaggio kicked off the company’s upfront Wednesday ...

President Donald Trump’s continuously changing tariff policies have introduced “a tenor of uncertainty” going into this month’s upfronts presentations, Paramount advertising president John Halley told ...