When I was in high school, my friend switched sodas on me one day. I thought I was taking a swig of Coca Cola, but he had replaced it with cream soda. I immediately spit it out, thinking it tasted ...

The study of visual illusions in animals provides a compelling window into both the evolutionary continuity and diversity of perceptual processes. Research indicates that many species, from domestic ...

The Best Illusion of the Year contest offers researchers, and participants, an opportunity to explore the gaps and limits of human perception. By Katrina Miller Take a look at this video of a waiting ...

New York — At the Museum of Illusions in New York City, around every corner is a wonder for the eyes. There's a vase that's a face, art that moves with you, and a room that seems to go on forever.

Chances are you’ve encountered some version of the “Ebbinghaus illusion,” in which a central circle appears to be smaller when encircled by larger circles and seems larger when surrounded by smaller ...

In the supermarket you inspect oranges in a net bag. They look ripe and appetizing. Then, when you get home, you are shocked: they’re still green! This is caused by a perceptual phenomenon known as ...

Optical illusions have long fascinated scientists, artists, and everyday viewers. These visual puzzles can make stationary objects appear to move, straight lines look bent, or colours seem to change ...

Optical illusions play tricks on your brain and can make you see things that aren't really there, from static images swirling around the page to images that stay with you even after you look away.

Instructions for Guests Please park in the West Lot and enter through the Lundquist Community Life Center (CLC). Follow posted signs to Brushaber Commons and The Underground. Do you love illusions?

It's a funhouse for our perceptions, built for the TikTok age. But the visual tricks are windows into how the mind works, and they fascinate scientists. "The brain uses all the information it can get ...