Add Yahoo as a preferred source to see more of our stories on Google. The second we hear the word “perm,” we immediately get ‘80s flashbacks. But perms have come a long way since then. Whether you ...

Our product picks are editor-tested, expert-approved. We may earn a commission through links on our site. Why Trust Us? Gen Z may have you believe that the 90's and 2000's are back in style, but ...

A look at the results of a perm rod set on afro hair, revealing defined curls and volume perfect for a special occasion. A simple styling outcome without the full process. #afrohair #naturalhair #perm ...

The "New Wave" takes the technique of a traditional perm without the strong stench and super-tight spirals, leaving hair with a slight bend commonly categorized as "beach waves." By Melissa Magsaysay ...

The perm is back: there aren't many other four word phrases in beauty that could cause such a flicker of panic in even the most hardy of hair trend followers. But for 2020, a softer, more modern ...

She says Curl Cult’s perm kit gives her “loose waves no matter how humid it is outside” Portia De Rossi/Instagram Portia de Rossi is showing us all how she keeps her hair looking good. It’s no secret ...

With lockdown forcing Britons to go months without a haircut, many of us will be keen for a complete mane overhaul when salons finally reopen in April. One style that's seen an unexpected resurgence ...

Add Yahoo as a preferred source to see more of our stories on Google. Remember the perms of the 80s? They were big, damaging and pretty much awful. But guess what? They’re back, in a much more subdued ...