Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report. The Jupiter Research report, "Beyond the ...

Personalization is nothing new. After all, we've been adding names to email marketing campaigns for years, right? But it is changing, and B2B companies in particular need to be paying attention. B2B ...

In today's highly social digital world, customers want organizations that help them feel valued rather than just being treated like a number. Part of showing that you appreciate each buyer as an ...

Once upon a time personalization was a magic and wonderful word. The promises came and went, largely unfulfilled. That's not to say that the technology didn't work. It did. Nor is it to say that the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Right time, right place, and right content has long been considered the ...

Personalize or die: Heading into 2017, marketers need to get this right more than ever. Join us for an in-depth look at the strategies and tools required to master website personalization — and what ...

Learner engagement technology provider Modern Campus has launched Instinct, a new personalization engine within its Omni CMS web content management system that enables colleges and universities to ...

This article was originally published in The Conversation. Read the original article. Wherever you go online, someone is trying to personalize your web experience. Your preferences are pre-empted, ...

Digital publishers have long debated the merits of subscription models — and how to get people to pay for something that was free the day before. That was the conundrum for Christian Panson and the ...

Social media already adds a personal layer to our online experience, but next-generation Web services are tapping the power of the cloud and massive data sets to bring us a new level of ...