Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Radio and TV, since their inception, survived because of ads that ...

As radio’s top companies make podcasts a cornerstone of their digital revenue strategies, a new study is suggesting that the industry may be bringing one of its long-standing issues to the medium: ...

A new survey from podcast ad agency Oxford Road finds a lack of clear measurement metrics across audio and video platforms is giving advertisers pause. By Caitlin Huston Business Writer While video ...

For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating ...

Podcasts continue to pull in listeners and drive sales, judging by Podcast Pulse, a study from Acast conducted by Edison Research. Of the listeners polled, 84% have taken action after being exposed to ...

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the ...

Acast will retain exclusive global sales rights for the audio podcast and the YouTube simulcast hosted by Hannah Berner and Paige DeSorbo. By Caitlin Huston Business Writer The multiyear deal will see ...

Growth in the consumption and production of video podcasts is transforming the podcast industry, according to a new media ins ...

When ads come on during a podcast, the skip button can start looking quite tempting. So that has to hurt ad efficacy, right? Not quite, according to new research that shows more than half of podcast ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Verbal Diorama is one of the most popular movie review podcasts ...

The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for ...