What does Pure Michigan smell like to you? If you’re in the market for a new seasonal fragrance, look no further — Pure Michigan, the state’s advertising agency, has released a new scent that was ...

LANSING, MI -- The beauty shots of Michigan’s lakes, sand dunes, and bustling downtowns inspired more than 1.5 million vacations last year, according to a new Pure Michigan report. The 2025 report ...

TRAVERSE CITY — Leaders from around the state gathered this week for the Governor’s Conference on Tourism, where they discussed how to best support Michigan’s multi-billion dollar industry. They laid ...

LANSING, Mich. — There is a brand new fragrance perfect for Michiganders that aims to put a Great Lakes vacation in a bottle. Pure Michigan — a tourism and promotion arm of Michigan Economic ...

MICHIGAN — 2025 is the year of "slow travel" and this time of year, travelers can make an "un-resolution" to enjoy vacation in a more meaningful way. Pure Michigan is here for it all, because no ...

As part of a tourism campaign, Michigan has developed fragrances inspired by some of the state's aromas – including its coastline, flowers and vineyards. But what do people make of the fragrances?

MICHIGAN — As New Yorkers pack subway cars, Texans sweat in sprawling heat and Ohioans dream of being Michiganders, their screens will flash with images of tulips blooming in Holland, waves crashing ...

FRANKENMUTH, Mich. (WNEM) – Gov. Gretchen Whitmer’s 2025 budget proposal announced $15 million for Pure Michigan initiatives, and while some say it’s not enough, others are happy the campaign could ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Hearing Tim Allen's voice telling people about the wonders ...

The new state budget slashes Michigan’s tourism advertising campaign nearly in half, marking the second cycle in a row that deep cuts have followed a high-spending year while irking tourism groups ...

Fresh snow has fallen across the state this past week, which brings out winter sports enthusiasts across Michigan's many ski resorts. From skiing, snowboarding, snowshoeing, and tubing, there are ...

May has been declared "Pure Michigan Month" as the state's tourism and travel theme hits 20 years since its introduction.