The NCAA struck down Oklahoma State’s new NIL initiative, but the team isn’t sure it was warranted. On Saturday, just an hour before OSU kicked off its season, the team announced that the NCAA blocked ...

Oklahoma State football is at the forefront of a new approach for raising funds when it comes to the ever-evolving NIL era of collegiate sports. The Cowboys will wear QR codes on the back of their ...

Uniqode reports that dynamic QR Codes can route users to different destinations based on context, enhancing marketing ...

From the moment it was announced that college athletes would be able to earn money off their name, image, and likeness, everyone knew that the collegiate athletics landscape would change forever.

STILLWATER, Okla. (KFOR) — Oklahoma State football helmets will have a new feature on the field this year. The Cowboys will be donning QR codes on the back of their helmets. When scanned, fans will be ...

In an effort to bolster fundraising for Oklahoma State University's football team's Name, Image and Likeness (NIL), the athletes are set to debut QR (quick response) codes on its football helmets this ...