Friendship bracelets? Silly Bandz? Those are SO yesterday. This year's hot trend with the elementary school set is Rainbow Loom bracelets. But you probably already know this if you have a young girl ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

Beloved by kids and the bane of parents and teachers, Loom Bands – or Rainbow Loom - is the playground craze that has taken over the planet. But what are they, and where did they come from? Chances ...

Toni Notarangeli thought she’d misheard when her 8-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colorful rubber band bracelets. Angelo likes to ...

Rainbow looms! That’s what the buzz is about on most school campuses right now. A rainbow loom is basically a plastic toy loom used to weave colorful, candy-like rubber bands into charms and bracelets ...

A company that sells Rainbow Loom, a toy that transforms colorful rubber bands into intricate bracelets, key chains, rings and accessories, rose from humble beginnings to a profitable pop culture ...