Reverse psychology is not an exact science, but communication experts try to find the right balance between positive and negative aspects of behavioral change. The longest running off-Broadway musical ...

If you’ve raised kids, or are trying to enact change in organization, you know well the phenomenon of psychological reactance, although you probably don’t know it by that name. You might call it the ...

Reactance theory grew out of research on consumer behavior. This psychological theory describes how people react when they sense a threat to their freedom of choice. The theory extends to many other ...